Traditional advertising refers to any type of advertising that was invented prior to the internet. 4 Reasons Why Traditional Advertising is Here to Stay This includes all forms of physical print advertising such as magazines, leaflets, flyers, and billboards, as well as television and radio adverts. Digital advertising refers to any form of advertising done through online channels such as pay-per-click campaigns, social media advertising, SEO, and email marketing.
E-commerce sales were an estimated 4.9 billion US dollars in 2021. This increased the need for digital advertising as businesses continue to compete for increased visibility online to gain traffic and sales. The increase in online shopping has left many entrepreneurs wondering whether traditional forms of communication are a thing of the past.
Here are 4 reasons why traditional advertising is here to stay…
1 It builds a personal connection with your audience
Sending a small, target audience a personalized print campaign is more cost-effective and leads to a higher return on investment. This is because 90% of all direct mail gets opened compared with only 20-30% of emails. Receiving a personal and targeted brand campaign such as through a direct mail campaign can make you audience feel like they’re getting a letter from a friend. Traditional advertising’s ability to be personal and direct is more compelling than the daily bombardment of online advertisements.
2 Builds greater brand trust
Traditional print advertising takes effort, time, and money and your audience recognizes this. 80% of consumers are more likely to trust a brand that invests in its physical adverts. Fraudsters and false advertisers would be less likely to go to the lengths of creating a quality print campaign. Email phishing scams are constantly on the rise and fake websites are created by cybercriminals to steal personal details. Therefore, there’s still a greater trust in traditional advertising campaigns.
3 More engaging and sustainable
As consumers are more likely to open their direct mail and read your print advertising campaign, they’re also more likely to consider your brand’s offer and take in the information on the page. The traditional print should not be boring, an immersive product such as alpha cards , z-fold cards, or infinity cards will keep your audience engaged for longer. The novelty of holding a tangible product will ensure that it sticks in your audience’s mind to create a lasting impression.
4 Print can increase digital sales
The final reason why print is here to stay is the power it can have in increasing digital campaigns and online sales. Combining digital and print through QR code campaigns will drive a significantly higher amount of quality traffic to your website. There’s no reason why print and digital should compete, combining the two could provide your business with showstopping marketing results.