Adaptation to technological advancements is our key to survival in this rapidly progressing world. Businesses need to find their way around digitalization if they want to succeed, compete, and excel in this fast-paced market. The recent pandemic further proved the significance of technology, as it saved several businesses and industries from collapsing due to a potentially fatal virus.
One digitalization element that has stood out the most in the past years is the rise of online marketing. With an escalation in eCommerce businesses and nearly every entity owning an online presence, digital marketing’s imperativeness has vastly expanded. The projection is that online marketing is here to stay and will likely witness even more significant growth in the future.
1. Do not ignore the power of SEO
Search Engine Optimization is the most trusted, beneficial, and valuable tool you can use to improve your website’s ranking. It is an outstanding proven marketing technique that helps attract organic traffic and tremendously enhance your site’s visibility rate.
However, to entirely use SEO, you must be aware of some of its vital components. These include local SEO, technical SEO, on-page and off page SEO, link building, keyword research, and meta tags. Once you have a firm grip on these critical SEO components, it is time to formulate a strategy. Notably, your strategy should include everything that can make your website stand out from the rest.
Next, you need to work on maintaining and improving your SEO. Your content will play an essential role here. Make sure to post updated and exciting content regularly. Using multiple links, improving page speed and user experience will also help. If done correctly, SEO can exceptionally boost your sales and increase your customer base. It is a time-consuming process but a successively advantageous one.
2. Pay-per-click advertising
There are various types of pay-per-click advertising techniques, but the most beneficial one is the paid search advertisement. PPC is a modern internet market tactic where advertisers pay publishers each time a user clicks on the ad. However, this does not mean the higher the advertisers pay, the more their ad will show up on search results.
PPC Metrics works similarly to a bidding system. Advertisers bid on keywords that they want their ad to show up for in search results. Their ads later pop up on the top of the page, even above the organic listings. Undoubtedly, it is a cost-effective, measurable, and traceable marketing method. It is an efficient, quick, and easy process that can provide your business with instant traffic.
3. Social media marketing
There is no argument on the fact that social media has become a revolutionary marketing tool. It has significantly altered the marketing game today, making it the preferable marketing strategy for many businesses. However, some famous social media platforms include Facebook (being the market leader), Instagram, Twitter, YouTube, Snapchat, Pinterest, LinkedIn, etc.
There are nearly 3.5 billion social media users in the world today. 54% out of which browse through social media before making a purchase. Optimizing social media is an excellent marketing strategy to build brand awareness and focus on advertising. Social media also gives you a chance to have direct virtual conversations with your customers/clients. You can resolve queries instantly and establish customer loyalty.
Social media marketing is a game-changer. If you want your company to make the grade, you must mark your social media presence. Having a profile on various social media platforms isn’t enough; you also need to stay active and post regularly.
4. Content marketing
If you want to drive new customers digitally, start by focusing on the content you publish. Content marketing is making heads turn. Content marketing means trying to engage and reach out to customers via content. It is usually in blog posts, videos, and other infographics forms. When you post exciting, interactive, attractive, and valuable content, you attract more consumers. The key is to make your content worth the time a reader spends on reading it.
Like anything else, strategizing content also needs a plan. Begin by defining your target audience and the kind of content you are willing to post. Next, identify your key performance indicators such as your sales goals, revenue, and SEO. The third step should be to decide on a content channel and the consistency of your posts. Finally, market your content, and don’t forget to measure results to get an idea of any required future changes.
5. Email marketing
Emails are the most professional and widely used digital conversation platform. However, it is crucial to know and analyze your customer base before sending out emails they might not be interested in. When you know what interests your potential customers, you can devise even better strategies to approach them.
Using creative and eye-catching subject lines have a considerably high click-through rate. 59% of B2B marketers favor emails as the best source for lead generation. According to Statista, email marketing showed a conversion rate of 51.9% in 2020.
6. Influencer marketing
Influencer marketing is the latest, widely trending marketing gimmick out there these days. Influencers are now synonymous with modern-day celebrities, which means many people blindly trust their suggestions. Hence, getting influencers to review and post about your products or services can prove to be highly beneficial.
Influencer marketing is a terrific way to build partnerships, instantly gain customer trust, and reach out to your target audience. It can also build trust and authority and help connect your brand to a broader market. It is also quite helpful in driving conversions and generating leads.
Marketing is an essential department in all companies. It doesn’t only help businesses in advertising products and services. Still, it is also a fantastic technique to stay ahead of the competition. However, before you jump into different kinds of digital marketing strategies, it is best to create a marketing plan. Identify your USPs and value proposition. Choose your buyer persona, set a budget, and finally, choose a marketing strategy you want to pursue.