Did you know that 81% of customers need to trust a brand before they consider buying any products or services? Many people don’t realize how connected branding and marketing actually are, and to have success in marketing, you need to have a brand that stands out above the rest. So, if you’re thinking of starting a business, it’s essential that you understand the differences between marketing vs. branding. This way, you can effectively use these two together to achieve long-term success. Keep reading this branding and marketing guide to learn the differences between the two and see how you can use them in your business today!
Did You Know That 81% of Customers Need to Trust a Brand
What Is Branding?
Branding is the practice of shaping and molding your business’s brand identity. Customers Need to Trust a Brand Successful branding will shape people’s perceptions of your company and the products you sell. Branding also helps people easily identify your company or product and associate it with a specific feeling or way of life. Creating a brand identity is crucial to the success of your business; otherwise, people will have no reason to choose your services or products over another company.
Define Your Business Your first step in branding is determining who you are as a company and as a brand. It’s best to begin by defining things like: You’ll have a clear idea of what your brand is about and will be able to create an impactful name and business logo to tell people exactly who you are.
Social Campaigns to Increase Brand Awareness
Your next step to building brand awareness includes paid social campaigns and developing a smart PPC campaign strategy. PPC campaigns not only help get your brand out there but also establish your company as a trustworthy and reliable option. A PPC or pay-per-click strategy is a specific type of internet marketing that allows advertisers to pay a fee each time one of their ads gets clicked on. In other words, it’s a way of paying for visits to your website instead of earning them through organic search results.
Search engine advertising is the most popular and successful type of PPC. Advertisers bid on certain keywords that people frequently type into search engines so they can display ads related to what products they’re selling. PPC is a worthy investment as you might pay $4 for a click, but that click might result in a $400 sale of one of your products.
What Is Marketing?
As opposed to branding, marketing involves building awareness of who you are and what you’re about. With marketing, you’ll promote and sell your services or products. To do this, you must use specific tools and strategies to reach a target audience and turn them into long-term customers. Marketing can take on a variety of tones; it can be funny, serious, or somewhere in between. Many marketing campaigns involve catchy slogans, phrases, celebrity endorsements, and packaging or graphic designs that stand out.
Marketing involves a variety of methods that include:
Content marketing like blog content or eBooks
Social media marketing to build a strong online presence on social media platforms
Search engine marketing using SEO to rank highly in search results
Email marketing campaigns that include coupons and special discounts
Outdoor marketing like billboards and printed advertisements
Electronic marketing involves using TV or radio for short advertisements
Event marketing can include trade shows or seminars
Print marketing like newspaper ads or brochures
Affiliate Marketing Marketing can also be done by affiliate marketing which is when a company pays a third party to generate leads or traffic to certain products or services. Affiliates get paid per sale or can sometimes get paid per click. 4 Ps of Marketing You should also use the 4 Ps of marketing to ensure you can successfully market a service or product, which include:
Product or the items or business plans you’ll offer to your customers
Price is how much you plan to sell the products or services for
Place refers to distribution in either a physical store or online
Promotions include advertising and sales promotions
Marketing vs. Branding To sum it up, branding is the practice of shaping your brand and defining your identity as a company. While marketing get’s a potential customer’s attention, branding will keep their attention long-term. Branding generates a lasting connection between you and your customers and keeps them coming back. Branding tells people what makes you unique and gives them a reason why they should turn to you. Marketing takes your brand and uses certain tools and processes to promote your company, products, and services. While you can market products all day long, your long-term success depends on your brand. Remember, the stronger your brand identity is, the more successful your marketing campaigns will be.
Build Your Branding and Marketing Strategies Today
Now that you know the differences between marketing vs. branding, you’ll be able to make your business successful for years to come. Remember, the key to successful marketing is building a strong brand that stands out among the rest. Once you do, your marketing efforts will flow easily and effortlessly. If you enjoyed this marketing and branding guide, check out the rest of our blog for more business and marketing tips that will inspire you!