No matter what kind of eCommerce business you have, one of the most important aspects of success is branding. Hence, choosing the right web development agency can set you apart from your competitors and ensures that customers will remember and choose your company time and time again.
This is the word-of-mouth advertising generated by satisfied customers. In contrast, the more effort you put into developing a consistent brand identity for your company, the more positive responses you’ll get. Many people only associate with the logo. That’s just not enough! The logo is simply one part of the brand, which also includes the tagline, colours, products, and online storefront.
As a result, we’ll be discussing some of the top methods for building a recognisable brand online to promote your online store. If you employ these methods, consumers will see your company more favourably because of its apparent credibility and seriousness. Let’s get right down to discussing them.
1. Tell your tale
Humans have always had a need to pass on information through storytelling. We, as humans, are wired to retain information and form bonds with one another through narrative.
Creating brand loyalty requires sharing your company’s backstory in a way that inspires confidence in potential buyers and gives them a view into the inner workings of your company, which is usually kept under wraps.
In that case, share your experience of founding a company. Hundreds of thousands of companies operate solely in the digital realm. Why should they entrust you with their money?
All new visitors to your e-commerce site will be asking themselves these important questions. While it’s true that some products might sway consumers to buy before they ever get to know the seller, in general, buyers are interested in learning more about you in the sense that you want to learn more about them.
2. Take advantage of dynamic customisation
The “spray and pray” era of advertising is long over. Modern buyers have grown to expect stores to adjust their products to suit their specific interests. The more pertinent the deals you advertise are, the more likely people are to make a purchase.
In fact, 74% of online shoppers abandon sites where they feel the information is unrelated to them (such as those with irrelevant adverts, deals, or promotions).
Send targeted ads to clients based on what they’ve shown interest in on your website. You may improve their effectiveness by making sure they reach the right people.
Customers want a tailored experience at every stage of their shopping process. An omnichannel strategy can help you sell more effectively across several channels. If a customer abruptly leaves the desktop checkout process, they can take up where they left off on their mobile device.
However, it’s vital to keep in mind that too much customisation could backfire on your marketing efforts. Using customers’ information to send them personalised messages might be effective, but it’s easy to cross the line into spooky territory.
3. Incorporate live chat features
Customers can get answers to their inquiries and air their concerns in real-time via live chat, which can influence their final purchasing decisions. It’s a chance for your reps to educate clients by providing them with details about products and links to relevant articles in your knowledge base. This eliminates doubts, which boosts your conversion rate and makes buying easier for your clients.
Live chat can be used strategically to target visitors on specific pages or after they have been on a page (such as a product page) for a specific amount of time, thereby increasing crucial client engagement.
4. Encourage feedback from clients and foster credibility
Including user-generated content in your e-commerce marketing strategy gives you a fresh perspective. Customers today don’t only have to take the word of the company’s marketing department about what’s good and what to expect; they may also look to other consumers for advice. Having others join in on something can be a strong psychological influence.
Prospective buyers’ confidence can be boosted by positive feedback from satisfied consumers. Negative feedback, on the other hand, might be a gold mine of information on problems you should fix.
Testimonials like this from satisfied customers have more of an impact than any amount of persuasive writing could ever do. It’s important to have customers talking about their positive brand experiences anywhere they can, including your website, social media, and review sites.
5. Employ branded packaging
Do you like your purchases to arrive in plain white boxes or cool colourful bags? By using packaging with your company’s name and emblem, you may boost consumer satisfaction and, in turn, brand loyalty.
One strategy for enticing visitors to revisit your website is to include coupons for a discount or a special welcome offer with your shipment.
The quantity of repeat purchases, as well as the frequency with which customers return, will decrease the amount spent on advertising and improve your profits.
6. Prioritise user experience
An unattractive website design is one of the most frustrating things for online visitors. In the first place, it lowers consumer trust in your brand. And then there are the more tangible consequences, like making it hard to use and, by extension, hard to sell. Changes in colour scheme or font size can have a significant impact.
A customer’s overall impression is affected by many factors, including product presentation, organisation, and accessibility. Ensure your website brings users delight rather than frustration by conducting user testing.
7. Upsell and cross-sell products
There are a lot of strategies to increase earnings, but two of the best are upselling and cross-selling. It’s possible that your clients need more convincing that a more expensive product is the best option for them, or they may simply be unaware that you provide a better version of the product.
Similarly, they might not be aware of additional products that are the ideal complement to the one they are purchasing. Amazon has become famous for its “If you liked that, then you’ll love this” style of tailored product recommendations.
But a word of warning: make sure your recommendations are appropriate for the things they’ve already selected and don’t be overly persistent.
Final Thoughts!
While it’s true that running an eCommerce store will never be completely problem-free, you can increase your chances of success by implementing the eCommerce marketing tips in this article and backing it up with the appropriate tools.
