According to a recent study, over 75 % of consumers prefer to visit a store based merely on signs. Interior signs are simple yet efficient methods of increasing awareness of a business. In addition, signage should be appealing, memorable and give your customer a hint of what your business has to offer. In short, convenience store interior signs lay a framework of what customers expect from you. As a result, the use of these signs in your business will and can help improve your overall Return on Investment (ROI).
How signs inside your store can improve your business
Branding your business involves the use of tailor-made signs that are consistent in colors, fonts, and imagery. This is important as signs enhance the image of your business as well as establish the essence of your business to existing and potential customers. In addition, signage helps build trust in your business making customers more likely to buy from you.
6 out of 10 customers will most likely purchase a new product from brands they already know and are familiar with, this is according to a survey done by Neilson’s Global New product innovation. Therefore, using signage in your brand can be one of your valuable assets.
Business Announcements or changes
That being the case you can seize the opportunity to attract curious customers.
Additionally, the announcement of a new product line will generate new interests in your business. Whereas, change in management can motivate customers who had an unsatisfactory experience at your store to come back.
By using vibrant colors, interesting shapes, and incredible graphics on your signs, you can persuade and attract the attention of customers to your store. In addition, you should use illuminated and digital signs that feature light movements which make them stand out and can easily appeal to people’s attention.