The New Norm For Most Businesses Social media marketing is the new norm for most businesses. Aligning your marketing goals with your social media goals is one of the best ways to skyrocket your web traffic to increase revenue. Here, we’ll discuss everything you need to know about why you should market your business on social media and include tips on how to do it.
Why is Marketing on Social Media Important The New Norm For Most Businesses?
It’s super important to use social media platforms that are commonly used by the customers you want to reach with your marketing. Most users spend a large chunk of their time on social media, predominantly in the mornings and evenings. You can therefore take advantage of consumer habits like this to market your business and create some major leads. The right social media channel can be your direct route to attracting potential customers. With the right information and perfect timing, you can showcase your brand, product or service to gain more enquiries or purchases.
Never Stop Learning About Your Audience
Audience insights are one of the best reasons to market your business on social media. They provide insight into exactly who is seeing and interacting with your posts. Your audience will help you figure out everything you need to know about them. Audience insights help you see which post types get the most engagement, which demographic you’re targeting the most and where your audience are located as well as much more.
Hire an Influencer Marketing Agency
An influencer marketing agency is simply a creative marketing agency focused on bringing brands together with online influencers and content creators. The ultimate aim is to build successful marketing campaigns for brands that leverage the creative partner’s content. This is a great way to get your brand noticed by the influencer’s following!
Set Up a Social Media Content Calendar
Failing to plan is planning to fail. That’s why you need a social media content calendar to plan any content that you’re wanting to put out. Regularly scheduled content is the fastest way to build up your following whilst keeping your current followers engaged. Choose the best social media scheduling tools for your business to ensure you’re keeping in line with your marketing goals.
Find Your Audience
Where your audience actually is is the most important factor when it comes to choosing your social media platform. If your audience isn’t active on a channel, then there is really no point in being there! For example, even though Facebook has more active users than any other network, if your audience is using Instagram, that’s where you need to direct your attention. If your target audience is other businesses, then you may want to direct your marketing to LinkedIn.
Understand the Different Platforms
Each social media platform has its own uses and ways of communicating. Twitter is perfect for conversations and trending topics; Instagram is great for image and video sharing and LinkedIn is the best platform for sharing professional expertise and information. Spend time researching each channel and understanding the protocols to help you choose the right one.
Consider Your Business Type
Your brand personality, products and services should all play a part in your social media platform selection. If you have a highly visual brand, then Instagram should definitely be explored. Whereas, if your business is targeting primarily other businesses, then LinkedIn should be your first choice.
Consider different factors of your business type and the type of posts you are planning to help you decide on the best social media platforms to target.
Check What the Competition Are Doing
Carrying out a competitor analysis can provide insight into what platforms your competitors are using, what seems to be working/not working and how engaged the audience is on each channel. Even though you shouldn’t directly copy what a competitor is doing, it’s good to keep an eye out so you can make informed decisions on your marketing.
Consider Your Marketing Goals
The reason for marketing your business on social media will also impact which platform you choose. Do you want to engage with your customers? Support customers? Provide information to customers? Increase web traffic? All this information will help to choose the best social media channels for your business.
