Going to the drug store or your go-to cosmetics outlet could easily graduate from being a retail therapy session to, in an overly dramatic sense, a harrowing experience. The tyranny of choice is ever pervasive, and you can’t seem to pick out the product you’ve made up your mind buying an hour ago.
This has happened to most of us, and we don’t want a frequent repeat of this. Choosing a brand is tough work: you can’t just pick one with the glossy packaging from the rack. There are many things to consider when buying beauty products, so let us help you break down your options.
Are the ingredients safe?
Don’t be lazy! Do your research on which ingredients to avoid (read: parabens) or those that cause your skin to react negatively. Make it a point to go through a product’s list of ingredients and see if it’s safe for use. You may be eyeing your girlfriend’s luscious mascara and it sure is a long-time staple in your her makeup purse; but you stealthily fish it out of her bag and put it on, and suddenly you get a pinkeye. You find out it just isn’t for you the harsh way.
Is it compatible with your skin type?
It is important to have a deep understanding of your skin so you would know just what it needs. Is it dry? Oily? A combination of both? Is that foundation the right shade for your skin? There are many skin types, and you should align your buying choices with it so you don’t have to go through the long process of returning and asking refund for what you bought.
A brand’s reputation matters. You do not want to support brands whose methods perpetuate animal cruelty or makeup moguls that display questionable behavior like racism and employee maltreatment. You might also want to fact check its advertised quality against its actual quality by looking for social proofs. Chances are, they do not lie.
Is it value for money?
Quality makeup is something we don’t mind investing in. Of course most of them are a bit heavy on the price department, but there are those that you can pick up at your local drug store and turn out excellent results. It is up to you to decide which ones fall under your budget, but just remember that cheap makeup is always a hit-or-miss situation. You can buy fancy, top quality makeup products or pick good ones that are within your normal price range.
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Beauty cosmetics brands in 2020
Most women subconsciously purchase or associate with products that are popular or those they’ve already heard of. It is a good starting point because, as pointed out earlier, reputation matters. It is an ocean of makeup brands out there, and our lifetime isn’t enough to explore and use all of the good ones.
We were able to select the quality makeup brands in 2020 that qualify the criteria we set. These are all household names that you see everywhere, so it shouldn’t be hard to get a hold of them when you feel like updating your makeup catalogue.
L’Oreal Paris is the world’s largest makeup company. Founded in 1909 offering hair products, they branched out to makeup, skin care, sun protection, and perfume.
Maybelline New York
Maybelline is a subsidiary of L’Oreal Paris and was founded in 1915. They offer cosmetics, skin care, fragrance and personal care.
MAC stands for Make-up Art Cosmetics. It was founded in 1985 as a subsidiary of Estee Lauder, and are currently offering more than 100 shades of quality cosmetics.
Kylie Cosmetics is relatively new to the market, only selling since 2015. But it took the makeup community by storm thanks to its superb quality its founder, social media and reality TV star Kylie Jenner.
Daisy Jane Cosmetics may not be as popular as the other brands listed here, but it delivers all that you will find in an A-list brand without the hefty price tag. Find out more about their wide range of products on their website.
Sephora isn’t just a private label offering cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare products. It is also a prominent store that showcases other beauty brands.
Anastasia Beverley Hills
Anastasia Beverley Hills is an American beauty company founded in 1997. Initially known for their brow-shaping services, they expanded in production and is now a well-respected cosmetics giant.
Nyx Professional Makeup
Nyx is another subsidiary of L’Oreal Paris. The company was launched in 1999 and named after Nyx, Greek goddess of the night. They are most known for offering cruelty-free beauty products.
Avon is one of the oldest and largest direct-selling companies in the world offering not just quality budget beauty products but also household and personal care products. They also have their own fashion line.
Fenty is owned by pop superstar Rihanna who is the first half of the brand’s wild esteem. Only launched in 2017, the other half of its massive popularity is owed to its broad inclusivity across skin tones and gender.