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Weekend of glam

Valued at some $1.34 trillion in retail sales, the global fashion industry is a massive Weekend of glam moneymaker, and this is without factoring in sales figures from shoes and bags. Lucrative though it may be, it is also one of the dirtiest industries in terms of its carbon footprint and other crimes against the environment. On February 23-25, 19 local and 11 international designers from all over Asia lit up the ramps at the International Convention City Bashundhara. What made this event different from Fashion Weeks hosted in other countries was the emphasis on eco-friendly fashion.

Riding on the strength of its annual Khadi Future Fabric Show, which has Weekend of glam for the past few years been pushing forward a conversation on the possibilities of locally produced organic fabrics, FDCB decided to go one step further by promoting designers who put an emphasis on fair practices. “We decided to allow no synthetic fabrics, no velvets or chemical dyes. We want to showcase our local designers on an international platform, as well as encourage collaboration with the international fashion community says Maheen Khan, Founder, and President of FDCB.

With TRESemmé as the title sponsor, hair was, of course, a big part of the show. Amongst the international designers were Aishath Shamla (Maldives), Anu Shrestha (Nepal) and Paromita Banerjee (India).

Farzana Shakil did the styling for Day 3, and the designers were, Kuhu, Emdad Hoque, Maria Sultana, Chandana Dewan, Rifat Rahman, and Maheen Khan from Bangladesh. Also, Edric Ong (Malaysia), Kallol Dutta (India), Merdi Sihombing (Indonesia), Faiza Sami (Pakistan), KT Brown (Sri Lanka) showcased their beautiful collections.

TRESemmé Bangladesh Fashion Week (BFW2020), in partnership with the Fashion Design Council of Bangladesh (FDCB) concluded on January 28. This is the second edition of the fashion awareness event, which debuted last year, and aims to bring together local and international designers in a bid to promote sustainable fashion and encourage regional cooperation. The digital campaign for this year’s edition was titled #doitforyou.

BFW2020 opened with a three day fashion show held at the International Convention City, Bashundhara (ICCB). A delegation of designers from India, Sri Lanka, Nepal and Bhutan also showcased their local textile heritage.

The local designers participating included FDCB’s Maheen Khan, Emdad Hoque, Shaibal Saha, Chandana Dewan, Kuhu Plamondon, Farah Anjum Bari, Maria Sultana Mumu, Shahrukh Amin, Rupo Shams, Riffat Reza, Lipi Khandaker, Sarah Karim, Tenzing Chakma, Nawshin Khair, Farah Dibam Rima Naz, Sadia Hossain Mishu, and Afsana Ferdousi, as well as newer entrants Tasfia Ahmed, Rifat Rahman and Faiza Ahmed. The visiting designers included Anuj Sharma, Ridhi Jain, Antar Agni, Asif Shaikh, and Alka Sharma from India, Sonali Dharmawardena from Sri Lanka, Ajay M Gurung from Nepal and Chandrika Tamang from Bhutan.

In addition to promoting slow fashion, this year’s event did not shy away from raising awareness on issues like dwindling wildlife, inclusivity, and of course, the need for regional cooperation.

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